‘the structure of the installation, the visual VFX elements, and the live action footage were merged within this angular design iconography to deliver a powerful visual statement.’ ‘we decided to leverage it in several other digital and visual ways so that buyers would perceive everything through its lens,’ HUSH founding partner/creative leader david schwarz explains. seeking to underscore this aspect of the architectural scheme, HUSH’s vibrant installation reinforces the distinctive design and urban surroundings of the firm’s much anticipated property through bold visual expressions.Ĭreated in collaboration with the building’s developers toll brothers city living, HUSH’s installation provides potential buyers with a visual introduction to 121 E 22nd’s design and location at the intersection of two sought-after neighborhoods - gramercy and the flatiron district. the experience builds on the scheme’s architectural expression, particularly OMA’s strong design language. the 18-story, 121 E 22nd, slated for completion in fall 2018, is defined by a ‘prismatic corner’ of glass that contrasts the rest of the building’s more conventional window layout. Design agency HUSH has partnered with luxury real estate developer toll brothers city living on a prismatic, visual installation to celebrate the first residential building in manhattan designed by OMA.
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